What is a Maven? A maven is an experienced and knowledgeable or an expert. The first time I heard it, I thought Maven is a person. I have a friend named George who invited me to attend to the Maven Secrets which was held at Asian Institute of Management. It was a great opportunity for me for it was also my first time to enter AIM. The first session was an orientation of what the Maven Secrets is all about. During the first session I have already a lot of inputs. Maven Secrets goes far beyond traditional "internet marketing or blog marketing" because it focuses on having the right mindset and aligning yourself with what you are passionate about. When I introduced myself, I told them that I am passionate about writing and have been blogging for more than two years. I like to write my thoughts and sometimes I wanted to share what I have learned from my readings. For me it is a way of capturing the knowledge and understanding it better.
I didn't know that there is money in it not until I read the article of Macuha.com. I found it interesting and I shared it to my friends. My work as a librarian has taught me a lot of things, I need to read a lot to become updated. My first understanding about blogging is like a journal or some kind of writing in a diary. Blogging is basically writing or learning how to write.
Step 1 Define your advocacy the most critical step (Still thinking for an advocacy, brainstorming with friends)
Advocacy is the pro-active support of an idea, cause or your personal convictions. What value are you going to impart to the online community.
Step 2 Brand Yourself Online it starts with creating a unique name or using your name on your email address for your website. (Haven't branded myself online yet)
Step 3 Buy your virtual estate. There are two ways to do this either you leverage on a existing brand and get a unique domain with the right keywords. (Not yet done)
Step 4 Build your Home Online There are three types of real estate developers (This is not clear for me yet)
Virtually Free Estates, Managed Hosting Virtual Estates, and Self Hosted Virtual Estates.
Step 5 Optimized for search engine superhighway. The two key concepts for optimizing our virtual home : usability recommendations and search engines crawlability recommendations.
Step 6 Integrate your home in your virtual social community. (Trying to propagate my blog to my friends)
Step 7 Put up and strategically locate advertising billboards in your virtual home. (I have already sign up for Google adsense)
Step 8 Write Your First Post by Announcing Your Advocacy, Virtual Address and Community
Tips on writing Your First Blog Post
Why? Give background on the title. Write a one sentence description about your advocacy.
Why you started the blog in the first place.
Capture the emotions. Capture the moment.
Write to your audience. Don't write to yourself. Write to people you are targeting to read the blog.
Just do it. Don't worry about the people who will be reading your blog. Be satisfied that you were able to publish what you wanted to say.
Step 9 Write the next ten pillar articles that would define your brand and advocacy.
Step 10 Invite people to Your Virtual Home and Community by Marketing in Online and Offline.
After going through the steps one by one there are still a lot of things to do and to be learned.